Blogging: A Powerful Comms Solutions

Business is being encouraged by the online community to embrace blogging and microblogging as a method of connecting with stakeholders. Brands with reputations to manage are engaging in blogosphere in order to enter into dialogue, develop relationships and create networks online.

Blog Facts

It is estimated that over 75 million blogs are now in existence globally.
A rapidly growing number of journalists and editors are reading blogs on a daily basis.
Blogs account for 22 per cent of the most visited media sites. (Source: Technorati)
53 per cent of journalists use blogs to find story ideas. 43 per cent use them for research and referencing. (Source: Columbia University/Euro RSCG)

Benefits

• Enhance its online visibility, build brand equity and reputation;
• Foster debate;
• Influence the influencers;
• Stimulate interest in a business or create a buzz around a topic;
• Open up marketing and PR opportunities;
• Drive traffic to a website - blogs attract the search engines.
• Stimulate interest in a business or topic;
• Draw attention to a blogger (or author) or establish an opinion leader;
• Provide an environment in which you can tell your side of the story (in your language);
• Promote products or services;
• Improve internal communications;
• Aid research and development within new, existing or niche markets;
• Attract new business opportunities.

://CORPORACT has helped many individuals and organisations successfully use blogs proactively to dominate their niche and market themselves efficiently to both existing and prospective customers. We have also helped businesses monitor what is being said in blogs and help them to interact or respond to comment on a spontaneous, reactive basis.

Microblogging, a form of multimedia blogging allows users to send brief text updates or micromedia such as photos or audio clips and publish them, to selected users or a wider audience.  These messages can be submitted in a variety of ways, including text messaging, instant messaging, E-mail, digital audio or the web.  Twitter and Facebook in particular are popular platforms for marketing and for PR and social media marketers.